We got some initial listings of the plugin and I were quite surprised by how some editors have explained the plugin functionality. I guess it is somehow our fault.
I will try to explain a little bit further. In essence the Plugin outcome, if I may say so, is simple: every user will see his souldmates and opponents in the side panel. It is not any kind of general ranking. And no one “wins” anything. The point is, that by expressing your opinion about any subject (by voting or writing a comment) you are cross-calculated with other users opinions and a list OF PEOPLE CLOSE TO YOU (i.e. your views) is created.
This list is individualy created for every single one of users. There is no point of getting more positive or negative votes, you express what you really think and as a result you can see other readers who thinks LIKE YOU (or exactly opposite)
I dont think I can actually put it clearer than that!
Any questions?